Magazine Analysis - Kerrang

General

• The company that produces the rock magazine 'Kerrang'is Bauer Consumer Media in the UK

• The target audience for this magazine is 16-25 year olds. The main target audience are rock fans as this is a rock magazine. (Show evidence of this)                        
  

• The price for this magazine is £2.20. This price is appropriate as this will appeal to the target audience which will be student or young workers.
   
• The magazine is published weekly.         
  
  
• The total circulation sales for 'Kerrang' magazine is 52,272 within the UK and The Republic Of Ireland
  
  
• The approximate monthly revenue streams from advertising is...
  

The cover

•  The  name of the magazine is  'Kerrang' which connotes with the sound an  electric guitars make. This should mean that the magazine is aimed at people who play the electric guitar or listen to heavy metal music. (Grab Picture of thi
  

• The masthead/title logo says 'Kerrang' and the font used has jagged sides which gives it an electric tone or feeling. The masthead/title logo also has straight white lines going through it giving it a smashed effect which further implies the heavy metal value.
  
• The Main image is a man dressed up in a clown mask, a red jump suit and black leather gloves. You can tell he is wearing a mask and not just painted his face because some facial features like hi eyebrows and cheeks are exaggerated and look plastic. Also his eyes are black which shows his face is covered. The facial expression of the clown is happy/excited as both eyebrows are raised and he also has a big cheeky smile. The clown's direction of gaze and body language is facing forward towards the reader which shows interaction to the reader. Also it is standing up straight with his legs together which makes it look like he is watching the reader.
  
• Across the top are small images of rock bands. This attracts their target customers because it shows that posters are available inside the'Magazine'. There is also an image of a motor head wine bottle. These images review and introduce new or old bands and are shown inside the magazine as well.
  

Inside

• The 'Kerrang' Magazine consists of 63 pages
  
• Out of the 63 pages 19 of them were advertisements
  
• There were 2 Games adverts, 11 Tickets Adverts, 2 personal goods adverts, 4 CD/DVD Adverts and 1 Clothing advert.
• They  were categorised into Reviews, Feedback, Reviews and Posters
• The magazine had 14 double page spreads in which 3 spreads were just talking about artists, 3 spreads were review articles of shows and 3 souble page spreads were dedicated to how one band rose to success.
• The magazine has a house stlye which is consistent through out the magazine with the logo on each page and sometimes having a similar set out when it came to the double page spreads. Throughout the magazine whether it was different double page spreads, reviews or advertise meant the colours were kept simple but attract, for example there would be no more than 3/4 colours used on each page.