Evaluation Question 2

How does your media product represent partricular social group?

My media product represents a particular social group. I feel that this social group can be identified by anyone from my front page magazine. My magazine’s target audience is 17-27. This means that the magazine is mainly for young people who enjoy or are fans or R’n’B and Rap. My magazine I mainly aimed at this social group because they are the main age range who listened to that kind of music. This may be evident from the content and lay out of my magazine. For example the image, it may attract and catch the eyes of youngsters because the model looks young and is obviously between this age boundary, his dressed in nice close and is wearing sun shades and has put on a bold pose for the camera. The use of a young person on my front cover shows that the target audience of this product is young as you would not really find people over the and between the age of 30-45 listening to R'n'B or picking up magazines with not only images like this but with the front page content in my magazine.

I used a few magazines to find out what type of clothing my model should wear for my for page shoot. I was stuck between a classy look for example wearing a suit or a casual yet smart look for example a jacket/cardigan. After a long time thinking about this i came to a conclusion that wearing a suit may make my magazine look a little bit too serious so i decided to go with a causal look. I had to make sure that the look i chose was not to casual so it can appear to my audience. To do this i had to make sure he dressed like a youngster but posed like a star. This makes the image look very interesting and different as it is a young teenager like us wearing casual clothing better than we would. This may also attract and catch the eye the  of female readers.

My double page spread is an example of my efforts of getting accepted by my readers and buyers in my social grouping. The inspiration for my double page spread came from an artical on dizzy rascal. I really loved this double page spread as it stood out and was very different from the other double page spreads i have seen. The layout i felt was perfect which was also the same for the colours and arrangement of the words. i felt everything about this double page spread was well thought about and was creative, this is why i felt that i had to make my double page spread somewhat similar to this one. If i was a potential buyer for the magazine in which dizzee rascals double page spread was written in i would definetly feel persuaded to buy this magazine as it would gain my attention and  make me want to read more about it. In order for me to make my magazine double page spread just like this one i had to make sure my image and it back ground was similar or related to it. So i searched around my area for a background which was along the lines of the dizzee's double page spread. When i found the place wanted to take my picture,  i then  had to find the appropriate pose. I found that doing the exact  pose did not suit both my magazine and my character, so i had to alter the pose. I created my magazine using the software "InDesign" in which i which i used to create a similar double page spread.

I did some research on the type of places my target audienc will shop at and came up with these top 10 SHOPS:

• JD SPORTS
• RIVER ISLAND
• TOP MAN/ TOP SHOP
• NEW LOOK
• HM
• OFFICE
• CHOICE
• BURTONS
• FOOTLOCKER
• BLUE INC

Here is have made a video using the software JING explaining how i found the right socio eco groups and audience for my magazine.