Prince Obode AS Media: Evaulation Question 3

What kind of media institution might distribute your media product and why?

Currently in the magazine industry there are 2 main media institutions that publish music magazines. These publishers are:

IPC Media

Bauer Media

IPC MEDIA

IPC Media produces over 60 iconic media brands, with prints alone reaching almost two thirds of UK women and 42% of UK men. They publish these music magazines.....

http://www.ipcmedia.com/

BAUER MEDIA

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.They publish these music magazines.....

http://www.bauermedia.co.uk

Here is a short video on the type of magazines Bauer Media produces and what they do:

Personally i think that the publisher that will publish my magazine would be Bauer media. I think this because when i went on there site i found out thy did not currently publish any R'n'B magazines. So if they were to publish my magazine it would show that they produced a variety of magazines with different music genres.

Here i went onto the Bauer Media website and found that they had a section in there website which allowed you to find magazines that fit your desired target audience using something they called an audience finder. I decided to search for magazines that had the target audience of 15-25 as this reflected the same target audience in which my magazine was based on. Doing this would allow me to find out how many magazines Bauer Media published which are within my target audience range. So i set the target audience finder to 15-25 and on "Total Readership" which stood for both female and male readers. I then found that there was only one magazine which fitted this category and this magazine was "Kerrang". I found that the main gender that read this magazine where male (61.9%) and the percentage age range that read this magazine is (67.7%). This highlighted that the magazines main target audience is 15-25.