Evaluation Question 5

How did you attract/address your audience?


There are many different ways in which i attracted and addressed my audience through my media product. I made sure i did this through my Front Cover, Contents Page and Double page spread. The main aim for almost every magazine in the music and outside the music industry is to attract and address the target audeince. There fore they would need to be a lot of thought put into how you would do so. I made sure that each page of my music magazine had at least two or three things that would attract my target audience and get them to either read more or turn them from potential buyer into an actual buyer or to even visit the online site.

Front Page

I decided to place on the front page of my magazine a 'freebie'. I thought that if i decided to give away a free poster of one of Rap/R'nB's biggest music star to my target audience it would attract, entice and grab potental buyers attention. I felt that this was a good marketing technique as people like free stuff. I also figured out that this will especially appeal to the female readers as most teenage girls have posters and pictures of music stars they like to listen to or have a crush. So a free poster of lil wayne would be a great addition to some of the audiences collection.  





 
Heres another way i thought would be a good way to attract my audience. Sub titiles like these on a front page really grab poeples attention. If i was to walk past this in a supermarket i would actuallly stop and take 3-4minuites of my time to read something like this. This would be interesting to my audience as soem people would just want to know what position an album was, or maybe use the ranking list to find out what album they may have missed out on. This i felt way definetly a good way to grab the attention of my audience as music is changing everyday. 

Words such as 'EXCLUSIVE' are one of the best ways to address and attract you target audience. The word wexclusive makes you feel that if you don't read it then you are definetly missing out on something. It also shows that my magazine has something that other magazine do not have access to yet, which adds a lot of value to it.

Contents Page

I decided to try and make my magazine a bit interactive. So i made a section in my contents page dedicated to getting my audience a bit more involved in my magazine and grab  more of thier attention. A section such as 'Your chance of winning £1000' is a good way of getting someone involved. For a small price of £2.50 getting involved in a little competition could win you £1000. 

Double Page Spread

I also found another way in which i could attract my audience, this time through my double page spread. I decided that since i was writing an double page spread on a music artist i should try and make a bit more interactive though the magazine website. I made a a little box on top of the double page spread telling my reader to watch my artists latest music video. This i felt was a good way as i am not only promoting the artist but i am also promoting my music magazines website. It also help as i can reach out to a wider audience, so for example my readers/audience enjoyed reading the article on the young star and decided to watch the music video, if they liked it they could recommend it to other friends or promote it through social network sites such as twitter and facebook.