My target audience for my magazine is 15 - 25 year olds who have a interest in RnB or Rap music. I will be showing and anlaysing why i chose these target audience and how my magazine will attract these people to buy it.
I chose this target audience because rap and RnB music are becoming more popular each and every day. I also chose this target audience because realistically you would not be seeing a lot of people over the age of 25 listening to this music out loud. This is why i thought the most appropriate target audience for my music magazine would be between these two ages.
At the moment, in the music industry there are quite a lot of magazines that are Rap or RnB that cater for my target audience/ For example:
- Vibe Magazine
- Rap Up
- Hip Hop
- XXL
- Rolling Stones
Another reason why my target audience and other music magazines target audience start so you is because the youth of today are mainly influence by music and artist. Meaning if they were to hear the lyrics of a famous artist such as Lil' Wayne or Usher they can easily be influence to follow or copy what they do or is said in the lyrics. For example if is was a song about drugs, sex, love and violence, the youths can easily be influenced. This may be another reason why these main four things are increasing as the years go on. So the reason why most magazines start at a young target audience is because they are easily influenced and often look up to these big names as role model.
Here is an example of a song that could influence the youth:
Snoop Dog ft Wiz Khalifa - Young, Wild And Free
In my magazine i figured out that one of the best ways to draw your target audience i s through the images and the content. People can often tell what genre your magazine is by the way you r model has dressed up. For example if the magazine has an imagae of a person wearing jeans,t-shirt and headphones around there necks people would think that the magazine is a dustep magazine, If your magazine ahd a picture of a person wearing all black, big black boots, long black coat and frizzy/messy hair it would be seen as heavy metal music. In my magazine i dressed my model in a fashionable grey cardigan, shades and a snap back hat. The main reasons for this is because these are the clothing my target audience will probably dress in. For example the hat, currently there has been an increase in youths wearing these hats every since they were introduced by american rap adn RnB artist. The reason i put shades on my model is because the shades make him look not only classy but rich and famous. This is currently how most of teh artist on front page magazines dress. The image on the front page of a magaxine is very, very, very important as it is the first thing a person sees when they approach your magazine, thats why the way you model is dresses mush not only erflect your target audeince but also reflect the genre in which your magazine is based upon.
I also you the website "UK TRIBES" to help he find my target audience for my media product:
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